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How does the audience respond to constructive journalism? : Two experiments with multifaceted results


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Meier, Klaus:
How does the audience respond to constructive journalism? : Two experiments with multifaceted results.
In: Journalism practice. (10. Mai 2018).
ISSN 1751-2786 ; 1751-2794


Link zum Volltext (externe URL): https://doi.org/10.1080/17512786.2018.1470472


The various practices of constructive journalism have the common objective to achieve certain effects on the audience: on the micro-level, the users’ information and emotion, on the meso-level the loyalty towards a media company, and on the macro-level the progress of society. Taking a holistic definition of constructive journalism as a basis, the two experiments discussed in this article examined the audience responses to German-language news and features presented to readers and radio listeners in both constructive and non-constructive versions. The results are multifaceted. On the micro-level, constructive forms can counteract a negative view of the world because the audience recognises a solution-orientation and underlying spirit of hope. The increased willingness to share constructive stories indicates, on the macro-level, that constructive reporting can raise the perception of possible solutions and role models and hence encourage engagement and emulation. But the hopeful prospects should not be used to simply garnish a difficult problem at any price and maintaining a distance from positive examples is advisable—otherwise, the constructive story runs the risk of being perceived as a commercial or political influence.

Weitere Angaben

Schlagwörter:audience, constructive journalism, engagement, experiment, feature, news, radio journalism
Institutionen der Universität:Sprach- und Literaturwissenschaftliche Fakultät > Journalistik > Lehrstuhl für Journalistik I
DOI / URN / ID:10.1080/17512786.2018.1470472
Open Access: Freie Zugänglichkeit des Volltexts?:Nein
Titel an der KU entstanden:Ja
Eingestellt am:22. Mai 2018 07:52
Letzte Änderung:22. Mai 2018 07:52
URL zu dieser Anzeige:http://edoc.ku-eichstaett.de/21434/