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Audience Engagement in a Post-Truth Age. What it means and how to learn the activities connected with it.

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Meier, Klaus ; Kraus, Daniela ; Michaeler, Edith:
Audience Engagement in a Post-Truth Age. What it means and how to learn the activities connected with it.
In: Digital Journalism. (25. September 2018).
ISSN 2167-0811 ; 2167-082X

Volltext

Link zum Volltext (externe URL): https://doi.org/10.1080/21670811.2018.1498295

Kurzfassung/Abstract

In any discussion about a “post-truth age,” the audience is both part of the problem and part of the solution. The authority of journalism is called into question if everyone can participate in generating and spreading verified and unverified, relevant and irrelevant “news.” At the same time, journalism can integrate the audience into the editorial process and dialogue in an unprecedented variety of ways, thereby disclosing the way journalism works and raising awareness for the difference between journalism and any form of mis- and disinformation. Thus “Audience Engagement” is becoming a key factor for journalism in a post-truth era. This article analyses dimensions of audience engagement in a holistic sense. Key findings were gathered through interviews with practitioners within the innovative training format “Learning Lab Audience Engagement.” Factors for a successful audience engagement comprise a paradigm shift away from a “lecturing” towards a “dialogue” approach. This approach changes not only journalism, media and newsroom cultures: Educational institutions have to change their attitude accordingly. The experience of the participants suggests that a broad understanding of media and training organisations alike as “engaging organisations” brings with it several challenges and limitations but can help to raise trust.

Forschungsprojekte

Audience Engagement

Weitere Angaben

Publikationsform:Artikel
Schlagwörter:audience engagement; editorial analytics; journalism training and education; media accountability; membership; participation; storytelling
Institutionen der Universität:Sprach- und Literaturwissenschaftliche Fakultät > Journalistik > Lehrstuhl für Journalistik I
DOI / URN / ID:10.1080/21670811.2018.1498295
Open Access: Freie Zugänglichkeit des Volltexts?:Nein
Peer-Review-Journal:Ja
Titel an der KU entstanden:Ja
Eingestellt am:16. Okt 2018 12:04
Letzte Änderung:16. Okt 2018 12:04
URL zu dieser Anzeige:http://edoc.ku-eichstaett.de/21988/