Titelangaben
Eifler, Stefanie ; Menold, Natalja:
Linearity, symmetry, and equidistance in semantic differential scales for measuring images of self and images of others.
In: Mathematical population studies. 25 (2018) 2. - S. 82-98.
ISSN 0889-8480
Kurzfassung/Abstract
Violations of linearity, symmetry, and equidistance of scale points in semantic differential scales may be due to respondents failing to figure out antonyms, to a positivity bias, or to respondents curtailing their reading the options. Multiple correspondence analysis on data provided by a randomized between-subjects experiment (split-ballot), using a web survey of 537 German residents, shows that bipolar semantic differential scales allow for linear measurement and conceal no positivity bias, and that using not suitable adjective pairs in semantic differential scales destroys symmetry.
Weitere Angaben
Publikationsform: | Artikel |
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Schlagwörter: | Semantic differential scales; bipolar rating scales; linearity; equidistance; symmetry; multiple correspondence analysis; positivity bias |
Institutionen der Universität: | Geschichts- und Gesellschaftswissenschaftliche Fakultät > Soziologie > Lehrstuhl für Soziologie und empirische Sozialforschung |
Weitere URLs: | |
DOI / URN / ID: | 10.1080/08898480.2018.1439242 |
Peer-Review-Journal: | Ja |
Titel an der KU entstanden: | Ja |
Eingestellt am: | 23. Okt 2018 13:25 |
Letzte Änderung: | 23. Okt 2018 13:25 |
URL zu dieser Anzeige: | http://edoc.ku-eichstaett.de/22007/ |