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Effective Complaint Management - The Business Case for Customer Satisfaction

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Stauss, Bernd ; Seidel, Wolfgang:
Effective Complaint Management - The Business Case for Customer Satisfaction.
Cham, Switzerland : Springer, 2019. - 495 S.
ISBN 978-3-319-98704-0 ; 978-3-319-98705-7

Kurzfassung/Abstract

This book caters to the needs of executive managers who see customer satisfaction as their primary goal. The authors identify the need for an effective complaint management strategy that prevents the loss of dissatisfied customers. Dissatisfied customer are at risk of migrating; accordingly, neglecting professional complaint management poses a considerable threat to customer relationships, sales and profits.
The book offers a comprehensive management concept, which emphasizes direct contact with the complainant by employing complaint stimulation, acceptance, processing and reaction. Further, it discusses the relevant 'backstage' tasks involved in using complaint information to achieve quality improvements and cost reductions through complaint evaluation, controlling and reporting.

Weitere Angaben

Publikationsform:Buch
Schlagwörter:Beschwerdemanagement, Kundenzufriedenheit, Kundenbindung
Institutionen der Universität:Wirtschaftswissenschaftliche Fakultät > Emeriti
DOI / URN / ID:https:doi.org/10.1007/978-3-319-98705-7
Open Access: Freie Zugänglichkeit des Volltexts?:Nein
Titel an der KU entstanden:Ja
KU.edoc-ID:22507
Eingestellt am: 13. Mär 2019 14:52
Letzte Änderung: 11. Nov 2021 13:23
URL zu dieser Anzeige: https://edoc.ku.de/id/eprint/22507/
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