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Professionalism Kills the Trading Star : Explaining Member Participation in Trading Communities

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Benoit (née Moeller), Sabine ; Hogreve, Jens ; Sichtmann, Christina ; Bilstein, Nicola:
Professionalism Kills the Trading Star : Explaining Member Participation in Trading Communities.
In: Journal of service management research : SMR. Bd. 3 (2019) Heft 2. - S. 54-65.
ISSN 2511-8676

Volltext

Link zum Volltext (externe URL): https://rsw.beck.de/docs/librariesprovider42/defau...

Kurzfassung/Abstract

Trading communities provide non-commercial members with an online platform on which to exchange goods. Its success depends on member participation;
however, little is known about its drivers. Based on literature we identify five drivers. To capture their impact over time,we test a latent growth curve model with longitudinal data, comparing the effects at an initial point of time with their impact on the growth of member participation over three subsequent periods. The results show that providers’ responsiveness and community identification have a positive effect on the initial level, but not on
growth. Members’ enjoyment has no level effect, but a growth effect. Only role clarity has an impact on level and growth. Interestingly, co-members’ cooperation weakens member participation, which leads us to conclude that too much cooperation – which appears as professionalism in a trading community
– ‘kills’ member participation. We conclude with theoretical and managerial implications.

Weitere Angaben

Publikationsform:Artikel
Schlagwörter:Member Participation, Sharing Communities, Collaborative Consumption, Online Communities, Latent Growth Curve Modelling
Institutionen der Universität:Wirtschaftswissenschaftliche Fakultät > Betriebswirtschaftslehre > Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Dienstleistungsmanagement
Peer-Review-Journal:Ja
Titel an der KU entstanden:Ja
Eingestellt am:30. Apr 2020 11:15
Letzte Änderung:04. Mai 2020 13:15
URL zu dieser Anzeige:http://edoc.ku-eichstaett.de/24189/