Innovation and Entrepreneurship : strategies and processes for success in tourism

Kurzfassung/Abstract

Innovation – The story behind success in Tourism
Tourism demand is becoming very volatile. In addition financial crisis and hyper competition in the liberalised world market worsen the situation. To survive entrepreneurs have to continuously adapt to changes, improve services, create new products and break into new markets. In short: They have to be innovative.

This volume provides you a unique inside view of innovative entrepreneurs in tourism who had the foresight to transform their practices in the tourism industry in an almost revolutionary fashion, e. g.:

G.A.P. Adventures, Canada
Touring Cars Finland LTD, Finland
Joska Kristall, Germany
the Sextantio Albergo Diffuso, Italy
the Spas of Salt Mine Bochnia, Poland

These stories of innovation and entrepreneurship in tourism from 13 countries exemplify the key factors for introducing new tourism products and processes successfully.