Motion Pictures: Integrating Word-of-Mouth into the Network of Success Determinants

Titelangaben

Roschk, Holger ; Große, Sebastian:
Motion Pictures: Integrating Word-of-Mouth into the Network of Success Determinants.
In: MacCarthy, Martin (Hrsg.): Australia New Zealand Marketing Academy Conference (ANZMAC) 2011 : marketing in the age of consumerism: Jekyll or Hyde? ; proceedings ; 28-30 November 2011, Perth, Western Australia. - Perth : School of Marketing, Faculty of Business & Law, Tourism and Leisure, Edith Cowan University, 2011
ISBN 978-0-646-56330-5