Veröffentlichungen "Muenkhoff, Eva"

Aufsatz in einem Buch

• Eggert, Andreas ; Hogreve, Jens ; Ulaga, Wolfgang ; Muenkhoff, Eva:
  Assessing the Long-term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations.
  In: 2011 AMA Winter Marketing Educators' Conference : Marketing theory and applications ; Proceedings. - Chicago, Ill. : American Marketing Association, 2011
  ISBN 0-87757-344-1
• Muenkhoff, Eva ; Garnefeld, Ina ; Hogreve, Jens ; Eggert, Andreas:
  Referral Reward Programs: A Means for Service Recovery?
  In: Proceedings of 18th International Colloquium in Relationship Marketing, Henley Business School, University of Reading, Sept 27th to 30th, 2010. - Reading, 2010
• Eggert, Andreas ; Hogreve, Jens ; Ulaga, Wolfgang ; Muenkhoff, Eva:
  Industrial Services, Product Innovations, and Firm Profitability: A Longitudinal Analysis.
  In: Proceedings of the Frontiers in Service Pre-Conference on Solution Innovations, Karlstad, Sweden, 10.06.2010. - Karlstad, 2010