Veröffentlichungen "Sichtmann, Christina"

Artikel

• Benoit (née Moeller), Sabine ; Bilstein, Nicola ; Hogreve, Jens ; Sichtmann, Christina:
  Explaining Social Exchanges in Information-Based Online Communities (IBOCs).
  In: Journal of service management. (2016).
  ISSN 1757-5818
  (Peer-Review-Journal)
• 
  Bilstein, Nicola ; Hogreve, Jens ; Sichtmann, Christina ; Fahr, René:
  Paying for a Higher Workload? : The Relation between Customer’s Co-Production and Willingness to Pay.
  In: Customer & service systems. Bd. 1 (2014) Heft 1. - S. 49-53.
  ISSN 2198-8005
  (Peer-Review-Journal)
• 
  Sichtmann, Christina ; Möller, Sabine ; Hogreve, Jens ; Bilstein, Nicola:
  Kundenintegration 2.0 - Welche Faktoren beeinflussen die Kundenintegration in transaktionsbasierten Online Communities?
  In: Zeitschrift für Betriebswirtschaft. Bd. 81 (2011) Heft 5. - S. 21-45.
  ISSN 0044-2372
  (Peer-Review-Journal)

Aufsatz in einem Buch

• Benoit (née Moeller), Sabine ; Hogreve, Jens ; Sichtmann, Christina ; Bilstein, Nicola:
  Member Participation in Commerce-Based Online Communities.
  In: Proceedings of 2016 AMA Winter Marketing Educators’ Conference February 26-28, 2016, Las Vegas, Nevada, USA. - s.I., 2016
  (Begutachteter Beitrag / peer-reviewed paper)
• Bilstein, Nicola ; Fahr, René ; Hogreve, Jens ; Sichtmann, Christina:
  Paying for a Higher Workload? An Experimental Investigation of the Relationship Between Customer’s Co-Production and Willingness-to-Pay.
  In: Proceedings of the 41st European Marketing Academy (EMAC) Conference, Lisbon, Portugal, May 22 - 25, 2012. - Lissabon, 2012
• Hogreve, Jens ; Bilstein, Nicola ; Möller, Sabine ; Sichtmann, Christina:
  Turning Lurkers into Value Creators – An Investigation of Transaction-Based Online Communities.
  In: 2011 AMA Winter Marketing Educators' Conference : Marketing theory and applications ; Proceedings. - Chicago, Ill. : American Marketing Association, 2011
  ISBN 0-87757-344-1
• Bilstein, Nicola ; Fahr, René ; Hogreve, Jens ; Sichtmann, Christina:
  Paying for a Higher Workload? An Experimental Investigation of the Relationship between Customer Co-Production and Willingness-to-Pay.
  In: Proceedings of the 20th Annual Frontiers in Service Conference, June 30 - July 3, 2011. - Columbus, OH, USA, 2011
• Laugwitz, Nicola ; Hogreve, Jens ; Sichtmann, Christina ; Möller, Sabine:
  Turning Lurkers into Contributors – What Drives Co-Production Performance in Online Communities?
  In: Proceedings of the 19th Annual Frontiers in Service Conference, June 10-13, 2010. - Karlstad, Sweden, 2010
• Hogreve, Jens ; Laugwitz, Nicola ; Fahr, René ; Sichtmann, Christina:
  Degrees of Co-Production and Willingness-to-Pay: An Experimental Investigation.
  In: Proceedings of the 4th German-French-Austrian Conference on Quantitative Marketing: "New Directions - New Insights", 16. - 18.9.2010. - Wien, 2010
• Laugwitz, Nicola ; Hogreve, Jens ; Sichtmann, Christina ; Möller, Sabine:
  What drives Co-Production Performance? An Empirical Investigation of Online-Communities.
  In: Proceedings of the American Marketing Association (AMA) SERVSIG International Service Research Conference, Porto, Portugal, June 17-19, 2010. - Porto, 2010
• 
  Hogreve, Jens ; Sichtmann, Christina:
  Dienstleistungsgarantien als Instrument zur Steuerung der Kundenintegration.
  In: Bruhn, Manfred ; Stauss, Bernd (Hrsg.): Kundenintegration. - Wiesbaden : Gabler, 2009. - S. 343-358. - (Forum Dienstleistungsmanagement)
  ISBN 978-3-8349-1027-1
  (Begutachteter Beitrag / peer-reviewed paper)