Veröffentlichungen "Ulaga, Wolfgang"

Artikel

• 
  Eggert, Andreas ; Hogreve, Jens ; Ulaga, Wolfgang ; Münkhoff, Eva:
  Revenue and Profit Implications of Industrial Service Strategies.
  In: Journal of service research : JSR. 17 (2014) 1. - S. 23-39.
  ISSN 1094-6705 ; 1552-7379
  (Peer-Review-Journal)
• 
  Eggert, Andreas ; Hogreve, Jens ; Ulaga, Wolfgang ; Münkhoff, Eva:
  Industrial services, product innovations, and firm profitability : a multiple-group latent growth curve analysis.
  In: Industrial Marketing Management. 40 (Juli 2011) 5. - S. 661-670.
  ISSN 0019-8501 ; 1873-2062
  (Peer-Review-Journal)

Aufsatz in einem Buch

• Eggert, Andreas ; Hogreve, Jens ; Ulaga, Wolfgang ; Muenkhoff, Eva:
  Assessing the Long-term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations.
  In: 2011 AMA Winter Marketing Educators' Conference : Marketing theory and applications ; Proceedings. - Chicago, Ill. : American Marketing Association, 2011
  ISBN 0-87757-344-1
• Eggert, Andreas ; Hogreve, Jens ; Ulaga, Wolfgang ; Muenkhoff, Eva:
  Industrial Services, Product Innovations, and Firm Profitability: A Longitudinal Analysis.
  In: Proceedings of the Frontiers in Service Pre-Conference on Solution Innovations, Karlstad, Sweden, 10.06.2010. - Karlstad, 2010
• Eggert, Andreas ; Hogreve, Jens ; Ulaga, Wolfgang ; Münkhoff, Eva:
  Disentangling the Revenue and Cost Implications of the Service Transition : a Latent Growth Analysis.
  In: Proceedings of the ISBM 2010 Academic Conference: Advances in B-to-B Marketing, Harvard Business School, Boston, Massachusetts, August 11-12, 2010. - Boston, USA, 2010